“A shoe brochure in case of emergency.”
In Book at D&Ad. It was a brochure we did for People Opposing Women Abuse, aimed at giving women in abusive relationships the information they need to get help. It masquerades as a shoe brochure, because our research told us that women in abusive relationships are sometimes afraid to seek help, out of fear that their abusive partners will find out. We designed a brochure (in partnership with fashion brand Nine West) that appears to be an innocent high-fashion shoe brochure but actually gives women the advice they need to get out of abusive relationships.
ECD: Fran Luckin CD: Mariana O’Kelly Art: Michelle McKenna/ Alexa Craner Copy: Taryn Scher/Michelle McKenna
