Launch

This was an ad we did to launch the new Cadbury Bubbly Bar in South Africa. Globally Cadbury had bought into an idea called “Joyville” – a magical place where magical chocolate is made. We had to bring the Joyville idea to life while launching the new bubble-filled Bubbly bar –  in a market where Aero had dominated for years. Bubbly gained 10% market share in one month.

ECD: Fran Luckin CD: Bridget Johnson Team: Shane Forbes / Charles Pantland / Alexa Craner / Irene Styger