“Selinah”

This ad won Gold for Film at Cannes in 2010, and featured in TED’s Top Ten Ads worth spreading in 2011. What’s even more wonderful for us is that after this ad flighted, the Topsy Foundation started receiving, for the first time ever, funds from individual donors. Previously, the foundation had only received funds from corporate donors.

We chronicled a phenomenon that has become known as “The Lazarus Effect:” the miraculous recovery that can be brought about in just 90 days with the correct anti-retroviral treatment. We wanted to counter “donor fatigue” by letting people know that thanks to ARV treatment, which The Topsy Foundation supplies,  AIDS no longer has to be a death sentence.

ECDS: Fran Luckin /Gerry Human CD: Bridget Johnson Writer: Steph van Niekerk Art: Robyn Bergmann / Vidette Kay