“MK is”

This won two Pencils at D&AD in 2012 or so. Tasked to develop new channel branding for MK, a channel that promotes home grown South African music, we took inspiration from Facebook updates (as they were then) and created a character called MK who lived on social media and Facebook, and chronicled all the major moments of his life. We created three story-arcs which played out in real time on DSTV, on line and on Twitter. I just love the live feeling of these films.

ECD: Fran Luckin CD: Mariana O’Kelly Team: James Yeats Smith Mark Haefele Frank van Rooijen